Let’s talk about your funnel
Ok – so I lied a little… although only a little.
We did talk about your sales funnel, but honestly, it’s not the be all and end all.
Stop getting caught up on the details, stop trying to plan everything in advance before it happens, stop trying to be completely prepared.
You can’t be… it just doesn’t work that way.
Things change, people change.
Your business will be flexible, it will change over time, it will adjust and morph… that every plan you ever had will probably change.
So stop worrying about every step of the funnel and think about these 3 things… IN THIS ORDER.
1. Work out who you are trying to connect with. Know them better than they know themselves.
2. Create your opt-in. Offer them something to join your list, build your tribe, gather a group of people who love what you do.
3. Sell them something.
There you go – that’s your sale funnel all planned out for you.
What do you reckon?? I’d love to hear your thoughts.
Agree. Sounds like good plan!
Hey Sam
thanks for this – I know I needed to hear it!! 😉 Now for the opt-in what about an article on the five questions that you should ask yourself before you start your fertility journey. What do you think – valuable enough?
Fiona
You are definitely not the only one who needed to hear this 🙂 I need it sometimes too.
You can test your opt-in with your audience to see if they like the title, or try sharing it in groups to see what they think.
I would ask, is that a problem they think they have? That they don’t know what to ask of themselves?
Remember, you opt-in should solve a problem for them.
Agree. Once you have a freebie opt in and group who you interact with they inspire you and share with you their needs either directly or through conversations in the group. You can also just ask them what course THEY would like. It’s an organic, evolving, squishy process 🙂
Oh, I love squishy 🙂
LOVE IT Sam…
I cracked up when you dropped the F bomb too!!
Love it gorgeous!!
Yes totally agree and No you’re not full of shit, you hit the nail right on the head… once again 🙂
YOU ROCK
🙂 Haha, sometimes I am full of shit…. but maybe not in this case 😛
I needed to hear this Sam….you’re a straight shooter and I love that.
I tend to plan to the nth degree but am disciplining myself to free style more often and see what happens.
Cheers lovely…as always…spot on!
Sometimes we all need to hear things like this 🙂 I know that I do too.
Planning definitely plays a part, but it’s not the only thing in life 🙂