How do I find more customers?

I get asked this a lot… a hell of a lot.

You have a great idea, maybe you’ve written an amazing course… but now, funnily enough, you need people to buy it.

So just how do you find more customers?

Step one:

Get really clear on your target market. No, I mean really clear.

Know their marital status, their age, what makes them smile, what makes them laugh, what makes them cry, what makes them fume, what keeps them awake at night, what is their favourite word, what one word will make them close your website and never come back…?

Really get to know them

Step two:

Once you know them, you know where to find them.

Consider, where are they spending their time, what do they like to read, what do they watch, what social media sites are they on, what is their favourite blog to read.

Step three: Engage with them!

See, once you have your target market nailed it’s so much easier to know where to find them.

Tell me, who is your target market?? Go on, really tell me.

 

– Sam  xx