Show Notes: Over the next couple of episodes, we are going to talk about sales; and today we are specifically talking about increasing your reach and growing your audience.  It’s about increasing the number of people who hear you and see you and know who you are. Sales can seem like a numbers game, but

Show Notes: While it’s true your course should be all about your students, what I do want you to think about is you and your personality and your presence and what goes into making your course yours.    Today we are going to talk about how to bring you into your program.   You can outsource workbooks, pdfs, content – but you can’t outsource you.

Show Notes Most people I know go out of their way to build a good course and I don’t want to take away from what they are giving and what they are trying to do – so this isn’t coming from a place of being nasty or horrible.  It’s more what I see people doing

Show Notes Today we are going to be talking about ego – and this might be a little bit raw, so stick with me with this one.  This is your reminder that your course isn’t about you.  I hear warning signs from course creators all the time and its normally statements like ‘I want’ and

Show Notes: Everyone knows how important it is to test your course before you open it to enrolments, however testing comes down to more than just poking around and making sure it is ok. Here are the three things that I think you should be testing that you probably aren’t doing independently at the moment:

Show Notes Let’s talk all things Facebook advertising.      Facebook ads are incredibly powerful when it comes to building your list and selling your program, but I am the first to admit that they are not my zone of genius. This is why I have the amazing Bianca McKenzie on for you.  Creating your

Show Notes: Keeping students engaged and re engaging students once they have dropped off are two completely different strategies, which is why I have covered them in separate podcasts.    The first thing to remember is that it is completely natural that some people will drop off.   Things happen, and there is no such

Show Notes: Many people have asked how to keep their students participating in their program.   The short answer is that it’s natural to have some drop off the longer a course runs.  However, if you know who is completing your course, you can design it to help your students stay engaged using some simple but effective

Show Notes: Understanding the legal requirements when running a course can feel overwhelming to say the least. So this week we are jumping into some of the things you’ll need consider for your course terms and conditions, with the wonderful Emma Heuston. There are five common problems with online courses that I wanted to outline

Show Notes: I talk a lot about course mapping.  It’s one of my most popular services, it’s the starting point for most of my client work, and I highly recommend it for all course creators before you start to build out your content.  So in this weeks episode we’re digging into a few key points