Business Building

Warning: Content includes a rant!

It’s rant time… Sorry: Soap box included with this weeks mini training! You see, I’m fed up of seeing everyone doing the “same” thing. All the 3 part video series, all the instagramy images, all the “discovery calls” which are really just a sales call, all the webinars that are 90% the story of their …

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Conversion Numbers

This week we are talking numbers… Don’t run away yet – it’s ok, it’s not that scary But it is important to know what you’re in for. So let’s start by talking conversion rates. There are some very standard industry averages for the number of sales, that is the number of people you will convert …

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How do I find more customers?

I get asked this a lot… a hell of a lot. You have a great idea, maybe you’ve written an amazing course… but now, funnily enough, you need people to buy it. So just how do you find more customers? Step one: Get really clear on your target market. No, I mean really clear. Know …

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To pop up or not pop up

Update: Since this post was written, Google has made changes to the way it treats pages that “interfere with user experience” especially on mobile sites. To pop up or not pop up… that is the question. Most people don’t like pop ups… actually, most people HATE pop ups… right??! I’d been considering using pop ups …

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Tools to create graphics

Just this week I was asked by someone “How does everyone make all of their pretty graphics for their website and their social media?” I’m a firm believer that a great course is all about valuable content, but it also needs to be aesthetically pleasing. So here are some of the tools that I use …

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