There is a LOT of talk about online courses at the moment, but should you really build one?
Should you really build an online course?
Building a course takes a lot of time and effort, so before you get started, just because you think you should, take some time to think about these 3 questions.
Do you want an online course?
This is a really important first question.
Building and running a course is a big responsibility. It’s not passive, despite what anyone says. It takes a lot of time to build, to market, and to support the students before, during and after.
So do you really want one?
Will it fit your business model?
Or do you just think you SHOULD have one?
Does your audience want an online course?
Do they want to learn from a course? Or do they want support and mentorship?
Do they want a product or a service?
While there isn’t a right answer, it is hard to sell a do it yourself course, if your audience wants a done for you service.
Just as it is hard to sell a 2 week quick fix course, if your audience is looking for long term support.
So, do they really want to learn from a course?
Does your content suit an online course?
Online courses are great (although, of course, I am biased), but they don’t always suit everything.
Some subjects need more personalised support than a one on one course can provide.
Some subjects are hands on, and simply get better results in a face to face workshop.
So ask yourself, does your content really belong in an online course, or is there a better way to support your audience and provide the information.
There isn’t a right or a wrong, as such, but rather than get caught up in the latest fad, think carefully before you start to build your course.
Do you want it? Does it suit your business? Does it suit your audience? Does it suit your content?
And if the answers are yes, then go for gold!!
What do you think?