Behind the Business – Bianca McKenzie

In the behind the business interview series, we talk to business owners to find out what it’s REALLY like to run a business… the pros and cons

In this series we ask:
Why did you start your business?
What do you love about being in business?
What don’t you love about being in business?
Share 3 key tips with us, around your area of expertise:

In this video we talk about:
1. The isolation of being in business
2. Having a strategy around your Facebook ads
3. Picking the right conversion goal
4. Installing the Facebook Pixel

About Bianca

Bianca McKenzie demystifies marketing strategy and optimizes lead generation for female entrepreneurs, big dreamers, movers and shakers so that they have more time to do what they love and be the change-makers they dream to be. She helps helps entrepreneurs by taking the stress out of generating targeted leads, making sales and growing businesses through Facebook advertising.

An intuitive marketer, natural connector and qualified teacher, Bianca brings marketing strategy and technology together with ease.

She spends her time cuddling her two pups, zooming down the ski slopes and is an avid hiker with the Inca Trail in her back pocket.

Connect with Bianca on her Website, Facebook, Instagram, Pinterest, Twitter and YouTube.