Wait… what? Why would you want to create a course that’s not for sale…?
Courses get a bit of a bad wrap in the online world at the moment.
They are being touted as the way to make millions over night, as the one thing that everyone should have, and the fix to all problems. (Spoiler alert, a course is none of those things…. Here’s 6 questions you should ask yourself before you create one)
But
Courses can be a great way to serve your audience, or provide content in a way which is easy to consume and implement.
So here are 3 reasons to create a course, which have nothing to do with sales.
1. Training your team
A course is a great way to provide training to a new team member or contractor.
Bringing on a new employee? Why not put all of the important things about you, your business and the way things are done into a course.
Bringing on a new VA?
Every time you do something that you want them to do, video the process. Upload each of these videos to a course platform for them, so they can learn the ropes.
It might seem like a lot of work, but once you’ve done it once, you can use it again and again. Each time you add an extra team member, or have to find a new VA, all of your processes, practices and standards are right there, ready to go.
2. Serving your existing clients.
Do you find yourself saying the same thing again, and again, and again?
Maybe you are an accountant, and you’ve had to explain the difference between various business structures more times than you can count.
Or maybe you are a personal trainer, and you’ve demonstrated how to do a proper squat enough times to be able to do it in your sleep.
Why not record a video, or create small pieces of content for your existing client base to refer back to?
Rather than having to answer the same emails again and again, you can directed them to a knowledge hub, full of answers to all those frequently asked questions.
It’s great added value to your service, but it also saves you a whole heap of time in the long run.
Plus, isn’t it nice to reward your existing customers with content and thank them for being with you.
3. To grow your list
Mini courses or challenges can be a great way to give potential clients a small experience of what your bigger content is like.
By creating a mini course, or challenge, you give them a taste of the kinda things they can learn from you, your delivery style, and even get them familiar with the platforms you use.
It’s a great way for them to learn something new, and a great way for you to build your list.
Make sure your mini course or challenge is short enough that people stick too it, and easy to implement so that they can see the results straight away.
… and you can always sell the content later
I love creating courses that bring great results for students, and make additional income for a business by adding to their existing business strategy…
But not all great courses need to be for sale.
Look at where you can be more consistent with the way you create content for your team, for your customers, and for your potential customers.
Treat that content as a valuable chunk of a course, that is designed to inform, instruct, and be implemented.
The results will be great for you and for them.