You don’t have to be like everyone else
I figured it was time to be honest with you.
I shared in a couple of Facebook groups last week about how I felt like I was having a really couple of weeks… well, couple of months honestly.
End of April, beginning of May, I was feeling really lost and overwhelmed. I felt like I wasn’t doing all the right things, like I wasn’t progressing in the direction that I needed to go. I got caught up with everyone else online and comparitise.
The funny thing is, when I sat down and then tracked our sales for the last two weeks, we’d taken in $11,000. That’s money in the bank, not outstanding invoices or payment plans… physical money in the bank.
I sat back, and reminded myself, that’s not a bad couple of weeks. But I had got so caught up with looking at everyone else, that I’d forgotten to focus on my own stuff.
So, today I wanted to share with you some of the things I learnt from 11k in 15 days.
1. It doesn’t matter what everyone else is doing.
When I shared my results, I also shared that I hadn’t been doing what everyone else had been doing.
I wasn’t live streaming every day, like some people online are (in fact, I hadn’t ever used Facebook live by that point.)
I wasn’t focused on building my list (I probably had only 6 opt-ins over those 2 weeks).
I felt like I wasn’t focusing that everyone else is doing.
But that’s the thing… I was getting great results without being just like everyone else. Don’t worry about what they are doing.
2. Build things specially for people
This is related to courses specifically, but it links to any other package, service or product that you might offer.
Part of the reason we made several big sales, is because we had built services specifically for people. We delivered under circumstances that most other people wouldn’t deliver under, built specifically to the need of the client.
Because we were so ready to do what needed to be done to meet there needs, to make things easier for them (not necessarily for me, but for them) and because we were one of the ones who were willing to do it… we made the sale.
We went out of our way to build it in a way that suited them.
This is the thing… obviously your business has to suit you, and I’m all flexible… but your business is providing a product or service to SOMEONE and if it doesn’t suit their needs, then they aren’t going to buy it.
Really focus on building or creating that services SOMEONE.
3. Focus on just the people you were serving.
For the beginning of May, I felt like I wasn’t doing all the things I was supposed to be doing. I didn’t post on social media all the time (there were phases where I didn’t post anything for days!) and I wasn’t live streaming all the time (or at all, in fact!).
Instead, I was focused on delivering the things that we said we would deliver, or connecting with those one or two clients who were going to make those big sales for us.
The moral of the story, and the reason that I am sharing all of this with you this week, is:
Don’t get caught up in what everyone else is doing.
There are plenty of people making good money in their business, building their business the way they want to, the way that suits them.
If you want to live stream all the time, go for it.
If you want to be on Facebook all the time (as long as you are being productive), go for it.
Build the business the way you want.
Don’t get caught up with what everyone else is doing, and thinking that you are not going a great job… just because you aren’t doing it the same way they are.
Rant done 🙂
I’d love to hear from you:
What would you like to do, that you haven’t been doing?
Have you been comparing yourself to others on the internet?